Reasons to Support Us

Reasons to Support Us

  • While Limited Assortment Discounters such as Lidl have become an increasingly popular destination for food shopping, there is currently a gap in provision in Shaftesbury;
  • The new Lidl in Shaftesbury will therefore provide a qualitative improvement in local food shopping, bringing increased choice and competition, while at the same time reducing the need to travel to stores further afield;
  • The new Lidl will provide greater choice and competition in local food shopping;
  • The new Lidl will create around 40 new jobs with a mix of part-time and full-time roles;
  • The development of the foodstore on this site accords with the National Planning Policy Framework which supports sustainable economic development;
  • The new store will improve choice and promote competition with up to 30% cost savings;
  • Lidl stock a variety of unique product lines which are not available from other mainstream retailers; and
  • The majority of Lidl’s permanent products are sourced from British suppliers, including 100% of our eggs, dairy and fresh meat, which all carry the national Red Tractor logo¹ assuring that they are locally sourced and meet guaranteed farming standards.


  • The proposed development will provide a high quality, contemporary building, built to Lidl’s newest specification; and
  • The modern building will provide a light, spacious sales area, with full height glazing to the southern elevation facing across the proposed car park to Christy’s Lane.


  • Sustainable construction techniques will be employed as well as the use of sustainable materials;
  • Lidl operate a highly energy efficient business with a strong commitment to recycling and the use of energy efficient equipment and techniques within the store to reduce carbon emissions; and
  • The store will serve the residential catchment of Shaftesbury, will be accessible by a choice of modes of transport and will reduce the need to travel to existing discount stores further afield.
1According to independent Red Tractor survey of samples taken in Food Labelling Audit May 2011